Food & Beverage Tanjung Coffee Co.
A café launch that sold out opening week
A new specialty café needed buzz before day one. A brand system plus a tightly targeted Meta campaign filled tables through opening week.
- Branding & Identity
- Graphic Design
- Ads & Performance Marketing
RM 4.10
Cost per booked seat
100%
Opening-week capacity
12k
Local reach in 14 days
The challenge
Launching a café in a crowded F&B market with no existing audience and a tight pre-opening budget.
What we did
We built a warm, photogenic brand identity, produced a run of social-first creative, and ran a hyper-local Meta campaign targeting coffee lovers within a 5km radius.
The outcome
The café opened to full tables every day of its first week, at a cost per booked seat well below the owner’s target.
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